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Case Study Case Study Case Study

CASE STUDY

Fortune 100 retailer deploys signals to drive business

CHALLENGE

A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. While the change gave the brand social clout, this retailer now needed to fill a $1.5B gap from lost tobacco sales and lost impulse purchases from tobacco customers. Episodic marketing campaigns based on static data weren’t going to cut it. To offset declining revenues and high customer attrition, this retailer was challenged with getting to know its customers better and interacting with them more contextually.

SOLUTION

With an eye on enhancing loyalty, restoring sustainable revenue growth and improving margins, this retailer deployed Signal Hub by Opera Solutions — an end-to-end analytics platform for large enterprises that accelerates the process of extracting intelligence from large volumes of data.

The retail brand is now able to make better use of their data to drive business — with efforts like hyper-personalization, identifying new customers and reducing communications to low-value customers. The overall impact of Signal Hub on this retailer’s bottom line is nothing short of impressive.

The brand is on track to close their aspirational
value gap in 3-4 years, and has achieved:

revenue through personalized offers and longitudinal marketing

revenue through personalized offers and longitudinal marketing

revenue through identification of additional customers

revenue through identification of additional customers

revenue through reduced communications to customers with negative response and margins

revenue through reduced communications to customers with negative response and margins