The company is one of the largest global spirits company with a portfolio of 40 distinct brands. The number of diverse marketing and merchandising elements needed to support all of these brands at retail outlets, events, and on-premises can be staggering. Displays, case bins, stands, trade show booths, racks, apparel, advertising specialties, marketing and promotional materials all need to get to the right venue, on time and in pristine condition. The diversity of products can be as simple as on-premises signage or as complicated as delivering 87 Bar Carts to 32 delivery locations in less than a week.
Covid effectively put the world on ice for a year. To a great extent, the liquor business depends on social interaction. Around April 2021, restaurants, bars, hotels and events that had been shuttered suddenly came back to life. And along with a nationwide reopening, came the need to ramp up our customer’s marketing efforts in record time. Cinco de Mayo was the target. But to us, it was D-Day, as thousands of divergent elements needed to be compiled, aggregated, delivered and deployed virtually overnight.