The Challenge

Our technology client needed help enabling their global B2B marketing and sales. They required optimizing marketing operations and execution resources across a global footprint. They were swamped with day-to-day support duties and with a huge array of tech and large volumes of data.

Our Approach

Harte Hanks proposed implementing our Marketing as a Service model (MaaS).

Our 15+ year MaaS partnership uses a hybrid of agency and BPO models saving significant costs, optimizing resource levels, and delivering effective marketing operations.

Providing skilled strategic and operational resources who deliver work via client direction and under Harte Hanks supervision, Harte Hanks continuously delivers the following services above expectation:

  • Data enhancement
  • Campaign automation
  • Sales support
  • Marketing analytics
  • Marketing helpdesk
  • Social strategy

The Results

16% improvement

Overall marketing efficiency

19% decrease

Headcount and expenses

30% less

Duplicates /poor data


Procurement score