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Relationship Marketing

Build bonds. Create advocacy.

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Nurture, convert, retain: Accelerate success with stronger customer relationships.

Customers are central to any brand success story – but it’s easy to lose focus on those already over the line. Harte Hanks relationship marketing is purpose-built to bring existing customers back into focus. We partner with brands that see the potential to strengthen ties with their existing patrons – because marketing doesn’t need to end with customer acquisition.

We’ve helped stimulate stronger relationships between world-leading brands and their buyers through data activation and campaign acceleration. By keeping the needs of consumers front and center, we orchestrate and enhance B2B and B2C programs that build brand advocacy – inspiring repeat business and growing customer lifetime value.

Turn customers into advocates with effective nurturing and engagement

  • Relationship marketing strategy development

  • CRM Action plans

  • Content creation

  • Execution at scale

Inspiring stronger relationships between brand and buyer

Inspiring stronger relationships between brand and buyer

Our tailor-made, customer-centric, relationship marketing programs leverage client product and customer data to create truly connected experiences. We map, optimize and personalize touch points based on site activity, purchase history and behavioral triggers, delivering impactful messages in the right channel, and at the right time.

From related product remarketing to abandoned cart emails, outsourcing relationship marketing services to Harte Hanks ensure every customer is served with the relevant, contextual marketing they need to re-engage.

Powering marketing initiatives for the world's most renowned brands

Impartial insights

We are data-oriented and results-driven. Our relationship marketing strategy teams help clients to articulate the best incentives to cultivate stronger relationships with their customers – whether individually or en masse. Then, our creative and content teams can bring those offers to life.


We deal in widely acclaimed relationship marketing campaigns. With multiple global awards under our belt, there’s a seal of quality tied to every Harte Hanks campaign. Our award-winning relationship marketing services help our clients standout against competitors.

Global presence

Real global teams. Real global talent. We execute across NAM, EMEA, APAC and more thanks to our multilingual creative teams in the United States, Europe and Asia. Our international delivery unlocks opportunities to engage with customers meaningfully across the world.

Customer care integration

We keep an ear to the ground. Our customer care proficiencies mean we understand how customers behave, respond and react. We can then advise clients ahead of the curve, preventing customer unrest and maintaining buyer affinity long into the future. 

Contact our relationship marketing consultants today

Submit the below form and one of our specialists will be in touch shortly to discuss the next steps. Or call us at 978-451-4151.

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