DataView Solutions
Data. Intent. Signals. Hygiene.
Every data solution with one trusted partner.
Your data, cleaned, completed, and ready for whatever runs on it, from an AI model to a mail drop. And it stays that way.
Data Assets
Data Engineering & Governance
Enablement
DataView Solutions™ is the Harte Hanks data and customer intelligence platform. It brings together data assets, data engineering and governance, and enablement services, turning fragmented customer, account, and operational data into trusted intelligence your marketing, sales, and service teams can act on. That includes prospect lists and audience building, intent data and buying signals, identity resolution, enrichment, data hygiene, NCOA, and health audience data.
The foundation
DataView Database: the foundation we build on
The DataView Database is our foundation: business, contact, and consumer records verified against multiple sources that many of our solutions are built on. Our approach starts with your business need, not a predetermined dataset. We leverage DataView and, when appropriate, supplement it with data from our network of 70+ trusted partners to deliver the best fit for the project.
- Business and contact records
- Consumer and household records
- A senior strategist who recommends the right source for each project
JS
Jennifer S.ID: A-7823-KL
- Company
- Acme Corp
- Segment
- Enterprise
- LTV
- $42,800
- ✓Verified
- Phone
- ✓Verified
- Location
- Boston, MA
Data completeness
Connected sources6 synced
CRMWebEmailDM3P DataPOS
AI insight
High-intent buyer. Likely to convert within 14 days based on recent engagement patterns.
1,247Attributes
98.2%Match score
12Sources
Our solutions
Ready-to-use building blocks.
Use one, or combine them into exactly the solution you need.
Powerful individually. Smarter together. If you’re unsure where to start, share your objectives and a data strategist will recommend the optimal solution set.
What do you need to do?
What signals am I missing?
Who’s really in my database?
Can I trust my data?
How do I reach consumers with health conditions and HCPs with consent?
Who should I act on now, and where should I spend?
Find in-market buyers
Intent data and buying signals for people and companies you don’t know yet.
Audience Finder
Audience Finder is contact-level intent data: see the people researching what you sell, not just their companies.
You give us
The topics and keywords your buyers search for, plus your target profile.
You get back
Net-new in-market contacts and the topics and products they engaged with, delivered bi-weekly.
Corporate Intent
Corporate Intent is company-level buying-signal data: spot companies about to buy from what they’re doing in the market.
You give us
Target accounts or criteria.
You get back
Signals by account: hiring by role, funding, new locations, and news.
Prospect Lists
Prospect lists can be built to your specified criteria, from industry, role and geography to life events like a move, a marriage or a new car.
You give us
Who you want to reach: industry, size, geography, role, or consumer attributes.
You get back
More than data. Counts, precise list fulfillment, measurable results.
Technology Install Data
Technology Install Data shows the hardware and software a company runs, so you know before you call.
You give us
Target accounts or criteria.
You get back
Installed hardware, software, and networking, plus IT spend by account.
Know who you already have
Get more from the records you already own.
Identity Resolution
Identity Resolution reveals who your customers really are: recognize the same person across every system and complete their contact details, including missing addresses.
You give us
Records from your CRM, commerce, loyalty, and service systems.
You get back
One resolved profile per person or household, with complete contact details and a persistent ID.
Reverse Append
Reverse Append turns a partial record, like an email or phone number, into a known customer.
You give us
A fragment: email, phone, IP address, Mobile Ad ID, VIN, NPI, etc.
You get back
Name, postal address, and the attributes you need.
Data Enrichment
Data Enrichment adds new insight to the records you already own: demographics, firmographics, intent, and more.
You give us
Your customer or prospect data.
You get back
Your records with new attributes added and gaps filled, plus a summary of what matched.
Keep your data clean
Fix your data before the campaign, then keep it fixed.
Data Cleansing & Hygiene
Data Cleansing & Hygiene finds and fixes decayed and duplicate records, using tools like GCDI, our global data integration and hygiene engine, to raise data quality across every system.
You give us
Your data or a system extract.
You get back
Standardized, deduplicated records with merge-purge, householding, and suppressions applied to your rules.
National Change of Address (NCOA)
NCOA is National Change of Address processing: it updates your list so you mail to where people and businesses actually are now.
You give us
Your mailing list.
You get back
Updated addresses for any company or person who has moved, postal-standard formatting, and the documentation for postal discounts.
Data Maintenance & Operations
Data Maintenance & Operations is ongoing data governance, hygiene, and refresh, so your data stays clean every month without adding headcount.
You give us
Access to the data and your rules.
You get back
A clean, enriched file, refreshed on an ongoing basis by our team.
Reach health audiences
Permissioned data for pharma, payer, provider, and health media teams.
Ailment Data
Ailment Data is permissioned consumer health data: reach people by the conditions they chose to share.
You give us
Target conditions, treatments, or audience.
You get back
Permissioned, triple opt-in audiences selectable by condition, Rx, OTC, and lifestyle.
240+ ailments
HCP Data
HCP Data is healthcare professional data: reach the professionals behind care, linked to the organizations they work in.
You give us
Specialty, role, setting, NPI, or geography.
You get back
HCP records linked to their organizations and health systems.
1.8M Practitioners
7.8M Professionals
HealthAtlas
HealthAtlas brings healthcare markets into sharper focus, helping planners uncover insights that broader geographies may conceal.
You give us
Your need for deeper healthcare market visibility.
You get back
ZIP Code and ZIP+4 views of 240+ health conditions, HCP intelligence, consumer attributes, and media consumption.
OTC Data
OTC Data finds likely buyers from actual over-the-counter purchases, so you can prospect by brand, category, recency, frequency, and spend.
You give us
Target brands, competitor brands, or product categories.
You get back
Prospect audiences of brand, competitor, and category buyers.
Turn data into decisions
Know where to spend before you spend it.
Data Mining & Monitoring
Data Mining & Monitoring finds who is ready to act now: we monitor life events, hiring indicators, and other triggers, so you know which of your millions of records to act on this week.
You give us
Your database and the signals that matter to you.
You get back
The records showing in-market signals now.
Segmentation & Market Sizing
Segmentation & Market Sizing is audience building and market sizing: know how big the opportunity is before you spend.
You give us
The market or audience you are considering.
You get back
Counts and segments by attribute, to plan budget and reach.
Predictive Modeling
Predictive Modeling scores who is most likely to buy, renew, or respond.
You give us
Your customer and outcome history.
You get back
Propensity and lookalike models, plus the scored records to act on.
Featured product · Person-level intent
Audience Finder
Want to know who’s searching for what you sell?
Audience Finder identifies the individuals demonstrating interest in products, services, and categories like yours. Unlike traditional intent solutions that stop at the company, household, or anonymous audience level, Audience Finder helps reveal the people behind the buying signals, enabling more precise prospecting across both B2B and B2C markets.
Your search terms
Built around your products, services, competitors, and categories.
Person-level intent
Individuals, not just accounts, households, or anonymous audiences.
Always-On Intent
New buyers enter the market daily. Fresh signals arrive bi-weekly.
Best for organizations seeking high-value prospects with demonstrated purchase interest.
Featured solution · Health audiences
Reach both sides of the treatment decision.
Reach consumers who chose to share their health conditions, the practitioners who treat those conditions, or both. Start with the audience you need now, and add the others when your program calls for it. Used by pharma brand, payer, provider, and health media teams.
What makes it different
- Self-reported. Consumers shared their own conditions, prescriptions, and products, supplemented with OTC buyer data.
- Triple opt-in. Consent is verified within 180 days of use.
- Healthcare network. Practitioners are linked to the practices and organizations where they work.
240+
ailments
300+
prescription medications
9.6M
practitioners + professionals
931K
locations
Build your health audience
Consumers by condition.
Ailment Data. Consumers who self-reported their conditions and the prescriptions they take. Every record is triple opt-in, and consent was captured within the past 180 days. Supplement the data with over-the-counter buyers.
The practitioners who treat them.
HCP Data. Practitioners and clinicians, linked to the practices, facilities, and health organizations where they work. Plus the professional workforce in the healthcare network.
Where to focus.
HealthAtlas. Understand demand, supply, demographics, and media consumption at a geographic level to identify where audiences live and where providers serve them.
Most teams start with one. A data strategist can show you when adding another would make it work harder.
How it works
Solve your data needs by using different combinations of our building blocks.
You don’t “buy a package.” A data strategist starts with what you need your data to do, then combines the solutions that get you there. Here’s an example of what that looks like.
1
Tell us what you need your data to do.
2
Get a recommendation from a data strategist.
3
Review a sample on your own data before you commit.
4
Get your data delivered, refreshed on your schedule.
Fill your pipeline with people already in market
Audience Finder
Start by using Audience Finder to show who is looking for what you sell.
Identity Resolution
Match the Audience Finder results to records you already have, so sales doesn’t chase a duplicate.
Data Enrichment
Add role and company details, so the rep knows who they’re calling and why.
Get your mail list right before every drop
Data Cleansing & Hygiene
Start by having your data analyzed and cleaned of any decayed and duplicate records.
NCOA
Use our National Change of Address service to update everyone who has relocated.
Data Maintenance & Operations
Opt for ongoing services to update the list on your schedule, so you don’t pay to fix it again.
Know where to spend before you set a budget
Data Mining & Monitoring
Start by analyzing your files to find patterns in the data you already have.
Segmentation & Market Sizing
Segment the results and size the market to see how many buyers fit.
Predictive Modeling
Score the final list to see which prospects are most likely to respond.
These are example starting points. Your solution gets built around your exact goal.
Why Harte Hanks
Your guide through the world of data.
Most teams don’t need more data. They need the right data, and someone who knows where to find it. We start with what you need your data to do, then guide you to the right solution, securely and within your compliance rules, so you’re not ordering off a menu or buying the same data twice from different resellers.
What makes us different
One partner for all of your data needs
Lists, intent, hygiene, enrichment: all the data you need from one team, instead of a separate contract and a separate reseller for each.
We start with your goal, not our catalog
One of our data experts helps you choose the right solution, and tells you when something isn’t the right fit.
We find what no single database has
When the data you need is hard to find, we track it down, check it, and compile it into one clean dataset.
We build on a clean foundation
We identify and correct decayed and duplicate records first, then layer on what you need, so every building block works harder than it would alone.
The people who’ll guide you
Teresa Gavin
VP, Data Solutions · For more than 40 years, Teresa has helped organizations solve their toughest business challenges by bringing together the right data, expertise, and solutions.
Aaron Ludwig
VP, Strategic Global Accounts · For more than 25 years, Aaron has helped organizations turn trusted data into personalized customer engagement across every channel.
Caroline Gensone
Senior Data Solutions Strategist · For 30 years, Caroline has helped organizations turn fragmented customer data into reliable, insight-ready assets, especially in regulated industries.
DataView Solutions™ foundation
573M+
B2B & B2C customer records
1,200+
Customer attributes per record
70+
Data partners
As of October 2026
What we can do for you
Problems we solve every week
Fill your pipeline with buyers already in market
Hand your salesperson a name and the topic that person was researching, not just a company address.
Stop paying to reach the wrong records
Identify and correct decayed and duplicate records before they cost you a send, a print run, or a sales call.
See every customer as one person
When one customer shows up as three records in three systems, we consolidate them into one.
Cut returned mail and postage waste
Update addresses before the mail drop, not after the returns come back.
Reach health audiences with consent
Target by condition across 240+ ailments, using the data that consumers chose to share.
Spend where the odds are best
Know how many buyers fit your criteria, and which are most likely to respond, before you set a budget.
Consolidate data vendors and cut cost
Get lists, intent, hygiene, and enrichment from one team instead of managing a separate contract for each.
Where it is used
Built for the industries we know best
Technology & B2B
Audience Finder, Corporate Intent, Technology Install Data, Prospect Lists
Health
Ailment Data, HCP Data, HealthAtlas, OTC Data, Data Enrichment
Consumer, Retail & Media
Identity Resolution, NCOA, Prospect Lists, Predictive Modeling
Delivered into the systems you already use
Delivery
Secure file transfer, or directly into your CRM and marketing automation (Salesforce, Microsoft Dynamics, and HubSpot), ad platforms, and print and mail partners.
Compliance
Privacy and permitted use are reviewed for every program, including health data requirements and applicable state privacy laws.
For your IT, security, and procurement teams
Data is exchanged through secure file transfer and delivered directly into your systems. Permitted use is reviewed for every program. Security documentation and license terms are available on request.
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Success starts with choosing the right solution.
Tell us what you need your data to do.
From where most teams stand, the world of data looks locked. There are endless sources, overlapping resellers, and no clear way in. We know what’s behind it. Tell us where you want to go, even if you’re not sure what you need yet, and a data strategist will guide you to the right solution: securely, confidently, and intelligently.
