One of the technology industry’s most well-known providers of laptops, desktops, servers, data storage and protection, and more, reached out to Harte Hanks for help locating their target in-market customers. With the crowded, fickle, and price-sensitive nature of the consumer electronics category, finding customers early in their buying journey was proving a difficult task for the tech giant.
Being able to identify customers and prospects that are showing buying signals and who are actively searching for content related to the products and services they have to offer, while early in their buying journey, was imperative. We needed to create a solution that would allow the company to utilize advanced targeting, segmentation, or a trigger for a timely and relevant campaign, thus leading the customer through the buying journey to their purchase, faster.
Harte Hanks has partnered with the company for over four years, delivering a robust data services program, including data management, data cleansing, data hygiene, and data enrichment. That has translated into tens of billions of records generated, processed, and delivered each year.