Hiring the right employees is never easy for any company, and the demands placed on hiring managers have grown exponentially over the past few years.
It’s no longer a simple matter of finding qualified candidates. Hiring managers need to know that when they are reviewing potential employees, they have a complete 360-degree picture of their background and experience. They also need to identify any factors that may prevent new employees from being successful in their organization’s corporate culture.
Our client, a leading background check company, was built on the simple idea that their services can enable hiring managers, recruiters and more to quickly identify any issues with potential candidates that would create a barrier to success in the hiring process or in their career development within the organization.
Despite their leading-edge services and technology, which can elevate and accelerate the hiring process, our client’s sales team found themselves in a familiar place in the B2B marketplace: lots of demand for their service, but too many potential customers who were just “exploring their options.” Additionally, small and mid-size businesses (SMB) made up a large portion of these leads, resulting in less revenue per sale for the same amount of time.
The one nagging issue our client faced was making sure their sales team was focused on connecting with the right prospects. These SMB leads needed a better experience with more guidance to the right solution.