A Healthcare insurance client emerges victorious for open enrollment.

Case Study

Challenge

The landscape of the healthcare marketplace has changed for health insurance companies. Instead of marketing to businesses, insurers must now sell plans directly to consumers. The window to acquire new customers is small, and retaining them is a challenge. Our major healthcare insurance client needed a strong strategy to grow and retain their member base.

Solution

Harte Hanks employed a multichannel member acquisition and retention program with an open enrollment marketing strategy. It included everything from direct mail kits to web ads to commercials—as well as a contact center team trained to nurture leads and licensed to close sales without client agent involvement. All was led and optimized by data and analytics.

With a deep understanding of direct-to-consumer marketing and the healthcare industry, as well as the ability to manage programs end-to-end, Harte Hanks continues to deliver results for the client.


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