The biggest advantage of using Sage’s products over manual spreadsheets? Accuracy. Our ‘Don’t Anger the Math Gods’ concept was derived from the fear of incorrect calculations. Taking Sage to new realms, we developed mythical ‘Math Gods’ characters who took offense to inaccuracies and used this to promote the benefits of Sage’s products. The fun concept, bold designs and tongue-in-cheek headlines made sure they stood out. Our lead-scoring system and clever content ensured that people were served relevant information that would hit their sweet spot.