MAKE EVERY CONVERSATION MATTER
The power of Content
Content. Content. Content. It’s far more than a seven letter buzzword, it’s the beating heart of your buyer’s journey and the key to being more human in your marketing. Get it right, make it valuable and deliver it in the moments that matter and you’ll spark people’s intrigue and earn their trust.
To create relevant content that gets a positive response, you need to shift focus from the traditional ‘what can I sell you?’ approach and focus more on ’how can I help you?’ Because if we’re expecting buyers to give us a slice of their precious time and attention, we need to give them something in return.
This is called return on attention (ROA) – and it’s one of the most important metrics today.