Harte Hanks has been a trusted partner with one of the world’s largest asset management companies for more than 16 years. Our on-premises team is responsible for coordinating the production and distribution of virtually all tangible marketing and informational materials that get delivered to 20,000 global employees as well as their customer and investor communities. The financial industry is highly regulated and extremely time sensitive. A missed drop date can correlate to millions of dollars in losses due to fines and missed opportunities. There is no room for error.
In 2020, the company CEO outlined the company’s commitment to making sustainability a key component of the way they will shape their business model moving forward. Their perspective is that adoption of a net zero energy outlook will fundamentally reshape the global economy.
To that end, the CEO set a mandate to “walk the walk” by requiring that all tangible marketing and informational elements migrate to eco-friendly, sustainable and recyclable materials. This included paper stock, inks, packaging and display materials. Considering the millions of individual pieces, the vast number of printers and fabricators and the short timeframe, this was a daunting task.