At Harte Hanks we practice brand activation. We are all about how customers “experience” your brand. How we micro-target, segment, incent and promote to more effectively move your customers closer toward purchase.
Brand activation is “sticky.” It stimulates trial and promotes customers for life.
To activate a customer in today’s competitive and fragmented environment requires a different set of tools. Advanced data and analytics, customer insights, variable content development, marketing technology and automation, even smart sampling, all designed to get brands into the hands of your customers and encourage them to share their enthusiasm for your brand with the world.
The right customer, the right message, in the right context, creates unforgettable customer experiences.