InsightsCustomer CareMarketingMarketing Services From Transactional to Experiential: The Changing Face of Loyalty Programs Evidence even suggests that loyalty programs could date back as far as the beer sellers…Elizabeth MelbertApril 12, 2024
InsightsCustomer Care Building Successful PSPs: 5 Essential Elements But as care provision and health-related services become increasingly more digitized, expectations shift. Providing the…Natalia GallurMarch 8, 2024
InsightsMarketingMarketing Services Why Relationship Marketing Matters: Creating Brand Loyalty and Advocacy In today’s consumer-centric ecosystem, businesses that consistently chase net-new acquisitions as their primary sales objective…Alex Gill, Senior Director, Head of Strategy (Worldwide)March 7, 2024
InsightsCustomer Care Patient-Centric Solutions: Why Adaptive PSPs Are Essential As the digitization of care provision and health-related services continues to grow, major pharma firms…Natalia GallurMarch 1, 2024
InsightsCustomer Care From Call Routing to Smart Routing: The Modern Transformation Customers frequently navigate between one channel and the next across physical and digital – and…Stacey GreeneJanuary 19, 2024
InsightsCustomer Care From Cost Center to Revenue Center: Evolving Customer Care As early as 2014, critical research published by the Harvard Business Review revealed that customers…Peter DeTrempeJanuary 5, 2024
InsightsMarketingMarketing Services The B2B Lead Gen Trends Set to Dominate in 2024 Economic upheaval, coupled with rapid technology change and evolving buyer behaviors has aggressively shaken the…Alex Gill, Senior Director, Head of Strategy (Worldwide)January 4, 2024
InsightsInside Sales Optimization How Partner Ecosystems Became a Major Sales Channel In fact, McKinsey predicts ecosystems will be worth $80 trillion – one third of global…Kelly WallerDecember 20, 2023
InsightsData & AnalyticsData Services Making Sense of Intent Data for Your Business $611 billion is lost each year on poorly targeted digital marketing campaigns in the United…Aaron LudwigDecember 14, 2023
InsightsCustomer Care How AI is Streamlining Customer Service Across the Globe By 2026, one in ten call center interactions are expected to be automated, leading to…Stacey GreeneDecember 7, 2023
Inside Sales OptimizationInsightsMarketingMarketing Services Sync or Sink: Accelerating Revenue Growth Through Sales and Marketing Alignment They step on each other’s toes, they battle for worth, and they can’t – or…Christina CherryNovember 30, 2023
InsightsCustomer Care How to Outsource Your Customer Support: 3 Key Stages This seismic shift has not been smooth sailing for most. Many firms are already grappling…Ben ChackoNovember 23, 2023