A leading pharmaceutical company developed and launched a new drug to treat a chronic illness—at the same time as a direct competitor. In a race to market, they needed to quickly differentiate their brand and their therapy, which required a long course of treatment. The company decided to offer a “white glove” patient care program that would build patients’ confidence and enable them to succeed throughout their therapy—while also standing out from the competition and building brand loyalty.
Patients are at the heart of everything we do. We’re in this business to help our patients. We researched thousands of contact centers across the country and looked at different options. We wanted someone that provided not only strong customer service skills, but also the ability to put the patient at the heart of everything. Harte Hanks met that criteria.”
– Client Product Manager