AI is changing where buying decisions take shape. By the time a deal shows up in the pipeline, much of the decision has already been made out of sight.
In this white paper, Alex Gill, Global Head of Strategy at Harte Hanks, and Doug Bell, Fractional CMO at Chief Outsiders and Founder of Cannonball GTM, discuss why AI is forcing technology leaders to rethink how customers are won and kept.
Client-facing, results-orientated, strategic leader – specializing in B2B services, products, marketing and revenue generation with a track record of commercial and operational success at VP/Senior Director level.
