A conversation on The Emblazers Show with Corporate Visions and Alex Gill, Global Head of Strategy at Harte Hanks
▶ Listen to the Full Episode
What this episode covers
In this episode, Alex Gill joins host Abby Kerr and Tim Riesterer of Corporate Visions to unpack a problem most revenue leaders feel but rarely name: growth gets unpredictable when no single team owns the whole customer journey. Marketing, sales, customer success, and service each hold a piece, and revenue moves in the spaces between them.
You Don’t Renew What You Sold. You Renew What They Actually Used.
Inside the episode
Revenue isn’t earned once at the point of sale. It’s built and rebuilt across the lifecycle, through the moments that decide whether a customer adopts, stays, recovers, or expands. The conversation walks through the orchestration model that connects buying, relationship, and service experiences into one system, rather than four disconnected handoffs.
Alex breaks down the moments that matter most: the buyer who has largely decided before the first sales call, the deal that closes but strains delivery, the account quietly declining before anyone flags it, and the expansion opening that slips past siloed teams. The discussion also gets practical on where AI genuinely helps customer-facing teams — assisting, engaging, and optimizing conversations — and why those efforts stall without the right data foundation underneath them.
Listen to the full episode above, or read more about the orchestration model.
Client-facing, results-orientated, strategic leader – specializing in B2B services, products, marketing and revenue generation with a track record of commercial and operational success at VP/Senior Director level.
