In this excerpt from the 2022 guide, “7 Tips to Modernize Your Self-Service Customer Care,” Harte Hanks customer care and technology experts provide their top tips to update your self-service channels.
The customer service era is now at the forefront of reshaping the full customer experience.
The current landscape shaped by the pandemic calls for innovation. Now more than ever, consumers are critical of the brands and businesses they support. The shift to digital gives the power back to the people and raises the standard.
Now the challenge continues. How do businesses make customer support more efficient and cost-effective without sacrificing quality? Is it possible? Yes. Is it easy? No.
Leveraging technology to improve and maximize the self-service help center leads the way in this effort. With these 7 tips from the customer care and technology experts at Harte Hanks, you can begin the journey to improving your self-service customer care and raising the bar for your overall customer experience.