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Data & Analytics

Your Sales Funnel is Broken Without Good Data – Here’s How to Fix It

The Funnel Illusion You’ve invested in marketing automation. You’ve built out your lead scoring models.…

Jen londonAugust 13, 2025

A spacious data server room emphasizing data integrity, accuracy, and the importance of data cleansing in maintaining optimized AI infrastructure. Rows of servers showcase a high-tech environment supporting data-driven solutions and advanced AI processing.

Data & Analytics Data Services Insights

How Data Cleansing Powers AI:
Key Lessons for Real-World Impact

Data cleansing is the cornerstone of effective artificial intelligence (AI) systems, ensuring that AI produces…

Jen londonNovember 8, 2024

Business professionals shaking hands in a strategic partnership meeting, symbolizing collaboration and measuring ROI in partnerships using key performance metrics like partnership KPIs, success factors, and revenue growth strategies.

Partner

Measuring the ROI of Partnerships: 5 Metrics that Matter

This article appears in Customer Think online. So, your team has found the perfect, looks-great-on-paper…

Jen londonOctober 8, 2024

Tech partner meeting for strategic collaboration, CRM optimization, and marketing strategies. Business professionals discussing customer service and data-driven solutions.

Partner

Building Technology Partnerships
in the Services Industry:
Key Strategies for Success

This article appears in Customer Think online. If the technology industry just happened to rain…

Jen londonOctober 2, 2024

Healthcare professional reviewing data on a tablet, representing the impact of data analytics in healthcare, with a focus on how healthcare data analytics companies are transforming the industry. The image emphasizes the integration of data analytics in pharmaceutical industry for improved decision-making.

Data & Analytics Data Services Insights

Data Analytics: Transforming the Healthcare Industry

The Healthcare industry stands at the brink of a revolution driven by data analytics. In…

Jen londonSeptember 5, 2024

A smiling customer service representative wearing a headset, engaging in a remote support session. Enhancing customer experience with AI-driven support, agent training programs, and customer data platforms for optimized contact center performance.

Customer Care

Future-Proof Customer Experience Investments

The Gist Opportunity knocks. Economic uncertainty is an opportunity to invest in customer experience, not…

Jen londonJune 20, 2024

The Human Touch in Insight Management Why AI Alone Isn’t Enough (1)

Insights

The Human Touch in Insight Management: Why AI Alone Isn’t Enough

A Q&A With Harte Hanks Sr. Strategist Elizabeth (Libby) Melbert Insight management platforms can be…

Jen londonOctober 13, 2023

Inside Sales Optimization Insights Marketing Services Sales Services

How to Improve Marketing and Sales Alignment

They step on each other’s toes, they battle for worth, and they can’t – or…

Jen londonJune 15, 2023

5 Must-Read Behavioral Marketing Books, books, marketing

Insights Marketing Services Marketing Strategy Sales Services

5 Must-Read Behavioral Marketing Books

In the current context, when behaviors are shifting more radically than ever, it’s vital to…

Jen londonJanuary 19, 2023

Customer Care Insights

7 Tips to Modernize Your Self-Service Customer Care

In this excerpt from the 2022 guide, "7 Tips to Modernize Your Self-Service Customer Care,"…

Jen londonDecember 28, 2022

Patient support webinar

Insights Marketing Services

Achieving Adaptability: Building Best-In-Class Sustainable PSPs

At Harte Hanks we tailor Patient Support Program (PSP) Ecosystems to the needs of patients…

Jen londonApril 15, 2021

woman shopping for clothes with a mask on, pandemic

Insights

Understanding Consumer Behavior: Market Basket Analysis

What’s in Your Basket? You’re finally upgrading to a top-of-the-line smartphone. It has the features…

Jen londonJune 29, 2020

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