You have certain rights regarding the information we process about you and can exercise your privacy rights at any time by visiting our Preferences page or by calling our privacy team toll-free. As a marketing services provider, you should understand that most of the information we use about you is considered our client’s information. When we use client information, we do so for the client’s benefit under a contract as their sub-contractor, also referred to as a data processor or services provider. Client information is different from Harte Hanks information, which is any information we assemble and use for our own purposes and control. When we use information about you that is defined as Harte Hanks information, we do so as a data controller or business.
Your rights when we are a data processor or services provider
We are a data processor or services provider when we use information about you defined as client information. Client information is provided to us by and is used for the express purpose and benefit of, our clients. When we use client information, we must operate in accordance with strict privacy and security obligations defined in our client’s contract. We are prohibited from using client information for our own purposes, combining it with other information and sharing it with anyone else. If you exercise your rights when we are using client information, we will immediately contact the client who provided us with such information, relay your choices to them and help them address your requests. For the reasons described above, however, we cannot assert your choices and preferences across different clients.
Your rights when we are a data controller or business
We are a data controller or business when we use information about you defined as Harte Hanks information. You have complete control over information about you that is defined as Harte Hanks information. Visit the “We license information about you to our clients“, “We use information about you for profiling, advertising and direct marketing purposes“, and “We use information about you to compile the Behavioral Index” sections of this document to learn more about how we use Harte Hanks information.
Verifying your identity in connection with your requests
We take our obligation to secure your data from unauthorized use and disclosure seriously. With the exception of exercising your rights to prevent direct advertisement and marketing solicitations, we need you to provide us with information about you (such as your name, address, phone number, email address and company name) when you submit privacy-related requests. When we receive your requests, we will use the information you provide us to match information about you that we process and facilitate your requests. This matching process helps validate your identity when you exercise your privacy rights. If we are unable to match the information you provide to us with the information we process, it is not likely we are processing information about you. We will let you know that we are unable to process your request further.
Because of these obligations and more, you must submit your privacy requests via our Preference page or by calling our privacy team toll-free. While you are welcome to contact us, ask questions about or seek help with exercising your rights via email, we cannot facilitate privacy requests solely through email.
Privacy rights common across the markets we serve
The following information summarizes the privacy rights available to individuals across the markets we serve. Just as privacy laws are different across markets, some of these rights may not apply to you directly—especially in relation to the client information we process and use. When we are processing information about individuals, we make every effort to provide everyone with equal privacy rights across the markets we serve. It is our practice that all individuals, whether they exercise their privacy rights or not, be treated equally, fairly and enjoy protection against discriminatory treatment.
When you exercise a privacy right with Harte Hanks, we will treat your request with priority. You should know that some requests require coordination across departments and will take us longer to address than others. Of course, some of your privacy rights and preferences can only be fulfilled when we are processing information about you and we may need to confirm your identity before we can address them. Using the information you provide to us along with your requests, we will confirm your identity by verifying your email address (or mobile telephone number should you choose to provide it) and matching the information you provide against the information we process. We will let you know if we are unable to confirm your identity or match your information against information we process.
The following table summarizes the privacy rights common across the jurisdictions we serve, and how these rights apply within Harte Hanks. We will let you know when this information is relevant to your request.
Common privacy rights and how these rights apply within Harte Hanks
Receive information about how we process personal information
You have the right to be fully informed about our processing of information about you. We work hard to be transparent about our business objectives and the information about you that we process in support of such objectives. We also work to notify you when we acquire or collect information about you and when we use such information for the purpose of communicating with you. In addition, we include choice mechanisms in our disclosures to allow you complete control over the processing of information about you.
Inquire, access, view or obtain a copy of personal information
You have the right to inquire if we process information about you, access or review such information, or even obtain an electronic copy of such information that you can use elsewhere.
Change personal information
You have the right to change your personal information at any time.
Object to the processing of personal information
You have the right to object to our processing of your personal information for purposes of:
- Pursuing our legitimate business interests
- Supporting our advertising and direct marketing objectives
- Making automatic decisions concerning you
- Creating or using profiles to make inferences about you
- Licensing or selling information about you to other parties
- Sharing information about you outside your home country or region
- Presenting you with online advertisements based on your location or online behavior
Request the deletion of personal information
- You have the right to request we delete information about you.
- Not be discriminated against for exercising your rights
- You have the right to not be discriminated against for exercising your privacy rights.
You have the right to prevent product and service solicitations from being delivered to you via:
- Telephone calls
- Direct mail
You have the right to:
- Ask us questions about our processing activities and the processing of information about you
- Request that we help you exercise your rights
- Engage an authorized agent or third party to help facilitate your rights on your behalf
Issue a complaint regarding the processing of your information
You have the right to issue a complaint about our processing of information about you:
- Through our privacy department
- With a regulator responsible for protecting your privacy and security rights
Restrict the processing of personal information
You have the right to temporarily suspend, or place a legal hold on, our processing of information about you. This right is typically reserved to prevent the deletion of information about you for 90 days and give you time to engage a regulator or other legal representative in preparation of a lawsuit or to pursue legal remedies.
Using authorized agents and other third parties to facilitate your rights
You have the right to engage an authorized agent or a third party to help facilitate privacy rights and preferences on your behalf. When we receive requests from such parties, we are required by law to have those parties help verify your identity and prove you gave them written authorization to act on your behalf. In the event we are unable to verify your identity or the agent is unable to demonstrate that you provided them with written permission to act on your behalf, then we will inform the agent that we are unable to comply with their request. Just like we would ask of you, your agents must submit your privacy requests using our preference form or by calling our privacy team toll-free.
Records associated with your privacy rights
When you provide us with information about you while exercising your privacy rights, we will only use such information to facilitate your request, remember your choices overtime and demonstrate our efforts to satisfy it. You should know the law requires we create records concerning your privacy-related requests and to make public information about our efforts to comply with such requests. When you submit a privacy-related request, these records will retain information about you. We are responsible for protecting any such information and preventing it from being used for any purpose. Visit our Privacy in Action page and select the “Privacy in Action” button to review the information we’re required to make public about privacy requests and the amount of time it normally takes us to address them.