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B2B Marketing

To “B” or not to “B”? How Harte Hanks’ behavior-based insights optimize B2B marketing.

At Harte Hanks, we understand that marketing to businesses is a different ball game compared to marketing to consumers. In B2B marketing, buying decisions are often made after thorough evaluations by several decision makers. Your goal is to convince all the decision influencers that your product or service is the right choice for their company’s business needs.

We bring a human touch to B2B marketing and use methodologies that are designed to drive customer engagement, enhance the customer experience and accelerate sales. Let us help you achieve your B2B marketing goals.

To optimize your B2B marketing approach, we provide comprehensive support that includes B2B lead generation, B2B email marketing, B2B content marketing, B2B digital marketing, B2B database marketing solutions and B2B advertising services.

Think of us as your dedicated B2B marketing agency. We have delivered unparalleled, data-driven, digital and direct marketing programs for a wide range of B2B global blue-chip companies in industries such as technology, telecom, media, industrial, manufacturing, automotive, pharmaceutical, business and professional services.

Each of our clients benefits from the most comprehensive, end-to-end portfolio of services available in today’s B2B marketing space. Discover how our protocol can capture the mind and touch the heart of each of your B2B decision makers. At Harte Hanks, we don’t believe in business as usual when it comes to B2B marketing.

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Join us at ProcureCon Marketing in London for an engaging roundtable discussion hosted by Harte Hanks.