The Client

Our client is a global leader in empowering businesses with innovative solutions that enhance operational performance. With a strong focus on Europe and ANZ regions, they have been a valued partner for nearly a decade.

The Challenge

The client initially faced challenges in generating outbound leads for their product lines, especially in transitioning from a product-centric message to a solutions-focused narrative. Their existing inbound team required support, and the client needed to enhance their Account-Based Marketing (ABM) efforts across key verticals and countries.

Our Solution

We provided a range of strategic services to support their ABM initiatives, focusing on driving MQLs (Marketing Qualified Leads) through account profiling and outbound engagement. Our services included:

  • Strategy Development: We crafted value reports, ABM campaign strategies, and industry insights to target specific verticals.
  • Creative Support: We designed impactful ABM assets, infographics, and advertisements tailored to the client’s unique needs.
  • Customer Care: We led outbound ABM and account profiling initiatives, particularly in the ANZ region, to enhance customer engagement.

The Results

  • Enhanced ABM Initiatives: Our strategic assets and creative support significantly boosted the client’s ABM campaigns, leading to improved engagement across their targeted verticals.
  • Increased MQLs: Through our outbound engagement efforts, we successfully generated qualified leads, providing a steady stream of prospects for the client’s sales team.
  • Long-Term Partnership: Despite changes in their customer care operations, our relationship has evolved and deepened, allowing us to continue delivering strategic value and maintaining strong collaboration.

Ultimately, our strategic ABM support seamlessly aligned outbound and inbound efforts, driving substantial lead generation while providing the client with critical insights into their target accounts, ultimately enhancing their market positioning.