What is a patient support program?

A patient support program is a healthcare initiative that provides personalized services to help patients adhere to treatment plans, manage their condition, and engage with healthcare providers. These programs can include medication reminders, educational content, and other support services.

How does a connected care ecosystem benefit patient outcomes?

A connected care ecosystem integrates healthcare providers, patients, and other stakeholders into a seamless communication platform, improving medication adherence, patient engagement, and overall health outcomes. It enhances collaboration across the healthcare journey.

How can a healthcare provider portal improve patient care?

A healthcare provider portal allows seamless communication between patients and providers, improving care coordination. It enables healthcare professionals to monitor patient progress, provide timely interventions, and enhance treatment outcomes.

Enhancing Patient Outcomes through a Patient Support Program and Connected Healthcare Ecosystem

Delivering Tailored Patient Support Services to Boost Healthcare Outcomes and Patient Satisfaction

The Client

A leading global pharmaceutical company.

The Challenge

The client needed a comprehensive, patient-centric program to improve the experience and health outcomes of patients using a specific medication. They wanted to create an ecosystem that connected patients, healthcare providers, caregivers, and pharmacies in a seamless, integrated manner. The challenge was to ensure that all these stakeholders could easily share information and communicate effectively, ultimately helping patients stay on their medication regimen and achieve better health outcomes.

Our Solution

We partnered with the client to design and implement a multichannel patient support program that catered to their unique needs. This solution included:

Segmented Patient Communication: We mapped out the entire patient journey and created customized content for different patient segments. This ensured that each patient received timely and relevant information tailored to their specific health condition and treatment plan.
Interactive Patient Platform: We developed a responsive website where patients could access a variety of resources and tools relevant to their condition. This platform provided educational content, reminders, and other support to help patients adhere to their treatment regimen.
Healthcare Provider Portals: We built web portals that allowed healthcare providers to interact directly with patients, ensuring seamless communication and better care coordination.
CRM Integration: We connected all digital touchpoints via a centralized CRM, linking patients with home care services, pharmacies, and other essential support systems.
Comprehensive Communication Channels: The program included email and SMS reminders, welcome kits, and ongoing support to keep patients engaged and informed throughout their treatment.
Data-Driven Insights: We designed a real-time data portal that allowed our client to monitor and analyze program performance, helping them make informed decisions to optimize outcomes.

The Results

The implementation of our solution yielded impressive results for our client:

11-country launch

in 12 months

96% patient engagement

after 12 months

28,000 patients & 3,500 healthcare professionals enrolled

in the program

This collaboration not only transformed the patient experience but also empowered the client to deliver a seamless, integrated care ecosystem that drove meaningful improvements in patient outcomes and engagement on a global scale.

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