Turning Data Into Direction: Helping a Global Tech Brand Grow Smarter

A global technology leader, trusted by millions of businesses and consumers, had reached the kind of success that makes business complicated.

They were growing fast. Their sales teams spanned continents. Their databases stretched across 40+ countries and millions of customers. And yet, with all that scale came a familiar frustration: the bigger they got, the harder it became to see clearly.

For years, Harte Hanks had supported their sales engine with reliable, constantly refreshed data. It worked beautifully when their mission was simple: to find new customers. But now, the client wanted to grow smarter, not just bigger.

They realized their richest opportunities weren’t out in the unknown, they were hiding in plain sight, inside their existing customer base.

But when they turned to their data for answers, it stared blankly back.
The questions they were asking… Who’s ready for more? Who’s growing? What do they need next?… couldn’t be answered by the information they had.

Their data told them what people had bought. It didn’t tell them why, or what they might need next.

It’s the kind of frustration every sales leader knows too well:
you have millions of data points but can’t quite see the story they’re trying to tell.

They didn’t need more data, they needed meaning.
And they needed a partner who could help them find it.

Harte Hanks didn’t just deliver more data, we made their existing data smarter.

We sat with the challenge and understood what it really meant for their people…sales teams buried in noise, marketing teams working with incomplete pictures, and leadership teams trying to predict the future with cloudy visibility.

Our goal wasn’t to add to the noise; it was to bring the picture into focus.

1. Seeing the Whole Picture

We began by enriching what they already had while layering in technology insights about their customers’ infrastructure, systems, and installed tools. For the first time, the client could see how their products fit into their customers’ worlds.

It wasn’t just a list of accounts anymore, it was a living ecosystem of relationships, dependencies, and potential.

2. Finding the Patterns That Matter

Next, we dug into the data with one simple question: What story is this trying to tell us?

We built predictive models that revealed patterns of growth, signals of readiness, and clear markers for cross-sell and upsell opportunities. The kind of insight that made every conversation more relevant and every pitch more human.

3. Empowering People, Not Just Platforms

Finally, we turned this intelligence into something people could actually use. Sales teams didn’t have to hunt for leads because the system told them who to call, why it mattered, and how to make it meaningful.

We gave them confidence, clarity, and time back which gave them the space to focus on what they do best: building relationships, not managing data.

The impact wasn’t just seen in dashboards, it was felt in the way people worked.

With richer insights and clearer visibility, sales teams stopped guessing and started knowing. Conversations became sharper. Opportunities became easier to spot. And strategy finally aligned with reality.

• 4.5 million customer records were analyzed and refined.
• The top 2 million were matched, enriched, and continuously optimized — keeping data accurate, current, and actionable every month.
• 40+ countries now operate from a single, intelligent data ecosystem that drives smarter decisions and more focused growth.

For the client, this meant more than efficiency. It meant confidence.
Every outreach was backed by insight. Every strategy was grounded in truth. Every team member finally had what they needed most…a clear view of where to go next.