Data Services

Ignite growth with data integrity you won’t find anywhere else

Harte Hanks Data Services
A close-up of a laptop screen displaying various analytics charts and graphs, symbolizing the importance of accurate data cleaning and data integrity. This image represents how businesses can leverage data cleansing services to enhance data accuracy, streamline decision-making processes, and drive more confident, data-driven decisions.
Data Cleansing

Data Cleansing

Data enrichment services, CRM data enrichment solutions for businesses improving customer profiles and data personalization. Professionals reviewing data enrichment results for more accurate customer insights and enhanced marketing effectiveness.
Data Enrichment

Data Enrichment

Person using computer for data acquisition services, showcasing real-time insights and ultra-targeted campaigns. The image emphasizes data acquisition solutions provided by Harte Hanks for identifying new prospects and increasing customer conversion rates. The displayed code reflects the use of advanced data acquisition tools used by B2B data providers and data acquisition companies to streamline customer identification and lower customer acquisition costs (CAC).
Data Acquisition

Data Acquisition

Data is the lifeblood of sales and marketing: The linchpin for success in today’s competitive landscape. Powered by our relentlessly clean, multi-verified business and consumer intelligence, Harte Hanks’ data solutions can help you breathe new life into customer profiles and identify your next-best buyers – faster, meaningfully and at scale.

From propensity to personalization: Our specialist data services take the toughest initiatives out of your hands. Tapping into 1200+ competitive and non-traditional customer attributes, we serve the insights you need to reach existing customers and new prospects right now – no matter the complexity.

Deliver improved personalization and better revenue opportunities with our complete B2B/B2C data services.

1,200+
individual attributes

573 million
B2B/B2C customers

70+
vendor partners

Multi-purpose data delivery

Our no compromise attitude to accuracy fuels sales and marketing delivery with ultra-clean, ultra-precise data.

Detect

Complete missing contact information and create more detailed customer insights.

Resolve

Remedy your database inaccuracies and incompletion and re-verify against the highest quality sources on the market.

Enrich

A closer lens on the customer. Overlaying additional attributes from a range of high-profile sources for better personalization.

Amplify

Go beyond single channel communications with multichannel contact data insights.

Scale

Identify new markets, audiences and prospects to boost marketing reach and customer acquisition.

Augmenting data strategy for the world’s leading marketing teams

Introducing DataView

The most complete customer database on the market

DataView is Harte Hanks’ proprietary data repository. It’s a comprehensive data enrichment and cleansing system that houses insights into over 240 million potential customers and 323 million business contacts across 1,200 individual demographic attributes.

DataView logo
Audience Finder logo

AudienceFinder

Transforming data into results

Harte Hanks’ AudienceFinder is a data acquisition tool designed to identify customers and prospects that are searching for content related to your products and services. AudienceFinder pinpoints consumer behaviors across a network of 100,000 websites globally, finding customers that engage with product names, competitor offerings, solutions or service areas online.

Inch-perfect data. Breakthrough execution.

Harte Hanks is not just a data partner, we’re the data partner – and the only one our clients will ever need. Armed with our proprietary data tools: DataView and AudienceFinder, we inspire sales and marketing teams to make more meaningful connections from minute one.

Powered by collaboration

We partner with 70+ market-leading data brokers to source, supplement and verify our intelligence. Augmented with this layered, multi-sourced data, we’ve built the most comprehensive data platform on the market: DataView.

Multi-verification

We deal in multi-sourcing, verification, and fully accurate data. DataView is a multi-sourced, multi-verified repository of clean, accurate and verified insights. We can further augment additional insights from our 70+ market-leading partners for a comprehensive, blended, custom data solution.

The full package

All the enriched data you’ll ever need, in a single pane of glass. DataView brings together 1,200+ attributes from a variety of unique, verified sources. This proprietary blend is an all-purpose, cover-all-bases solution, designed to solve the most complex data demands.

Cost-effective intel

Premium data, competitive rates. We partner with world-leading data brokers, so you don’t have to. Our comprehensive data solutions give you everything you need to gain actionable customer insights – at a fraction of the cost of working with multiple vendors.

Contact our data services consultants today

Submit the below form and one of our data specialists will be in touch shortly. Or call us at 978-451-4151.

Blogs & Insight

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A business professional mentors a colleague in a modern office setting, discussing talent development, hybrid work models, and the future of work. The collaboration reflects evolving workforce trends, employee engagement strategies, and the impact of the Great Resignation on workplace dynamics.
Reworking Work: Katy O’Malley on the Great Resignation & the Future of Work

Reworking Work: Katy O’Malley on the Great Resignation & the Future of Work

July 14, 2024
5 Unconventional Inbound Marketing Tactics that Work

5 Unconventional Inbound Marketing Tactics that Work

June 12, 2024
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Incorporating the 4 E’s into Patient Support Programs

Incorporating the 4 E’s into Patient Support Programs

June 10, 2024
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Unlock New Markets With Go-To-Market Demand Generation

Unlock New Markets With Go-To-Market Demand Generation

May 31, 2024
A team collaborates on a digital transformation strategy, using data analytics, AI-driven insights, and cloud-based digital tools to drive business growth and improve customer experience.
Using Digital Transformation to Elevate Your Company

Using Digital Transformation to Elevate Your Company

May 31, 2024
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