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STRATEGY

We live inside people’s lives, fixated on the psychology of decision making.

“We are radically obsessed with human behavior and why people do the things they do.”

—Gretchen Ramsey, Chief Strategy Officer

Brain trust
The Harte Hanks Behavior Lab is a playground for top behavioral marketing minds to identify macro and micro trends shaping behavior and create experiences built on those insights.
The Harte Hanks Behavioral Index™
Our global initiative to uncover drivers of emerging behavior founded in deep anthropologic data, the Behavioral Index helps us identify data patterns to unearth raw, hidden—and often surprising—human insight.
Storm. Craft. Go.
Our rapid, immersive process takes you from behavioral insight to marketing blueprint to successful launch and ongoing optimization.
OUR CAPABILITIES
  • Behavioral insight and design (The Harte Hanks Behavioral Index™)
  • Brand strategy
  • CX mapping
  • Content strategy
  • Communications planning
Marketing Strategy in action

Transforming big challenges into strategic success for a telecommunications leader

Growing in a new market can be a challenge. Especially for our client, who had low market share, but saw big opportunities. Applying deep-dive analysis and a simplified pricing strategy, our efforts drove a 100% increase in leads and 45% increase in revenue. Momentum, gained.

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Ready for great results? Our world-class strategy teams are ready for your challenge.