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Data Strategy and Acquisition
Best-in-class firms know how their most profitable customers behave during onboarding. They look at use data and know their most profitable customers' average login frequency, page views, service activation rates, etc.
Data Insights and Analytics
Whether you are a bank, a retailer, or an app, not every customer is going to use the same channel every time. It’s the nature of the buyer’s journey. It belongs to the buyer and s/he decides what channel will be used for any given interaction.
We all like to see how far we’ve come with a task. Whether it’s a growth chart marking our height on a door frame or merit badges earned in scouting, these are life’s minor victories.
Significant and varied marketplace disruptions were creating challenges for one of the world’s most innovative and enduring brands. Smartphones and content streaming were eating into this consumer brand’s sales of core product lines like cameras, stereo systems and music players, camcorders, and even TVs. The shift away from physical storefronts, and the rise of dominant online sellers like Amazon, added to the challenge of connecting with customers.
When the Microsoft UK Enterprise sales team were struggling to convert marketing leads into revenue and disengagement
was high, we applied our data expertise to create a better customer experience and deliver a ten-fold increase in
just seven months. How did we do it? Come and take a look.
A taster of our world. Here are just some of the things we’ve been doing, thinking, creating and winning lately.
©Harte Hanks. All rights reserved.
© Harte Hanks. All rights reserved.