Wilen never saw it coming. And it’s every company’s worst nightmare.
Wilen is America’s largest 4-color variable direct mail manufacturing facility, responsible for delivering hundreds of thousands of highly time-sensitive letter packets into customers’ hands every day. With a particular focus in the cable industry, many letters are solicitations for special events. The process feeds large call center operations. Protocols are methodically managed. A day late is millions of dollars short.
For decades, Wilen ran a smooth, predictable operation, running its daily freight through a large national LTL carrier. Seven trailers, 400 stops a day. You could set your watch by it. Life was good.
Until one day, suddenly, it wasn’t.
Without notice, Wilen received an email that their coveted LTL partner had dropped them, like a broken fork-lift.
That was Black Friday. By Monday, the backlog needed to move. So Wilen’s next move was to call Harte Hanks.