New York Bariatric Group (NYBG) is an expert team of bariatric surgeons who provide surgical and non-surgical weight loss procedures. In 2021 they carried out over 33,000 successful procedures and have been expanding across the United States since 2000.
NYBG approached Harte Hanks Demand Generation with a backlog of over 82,000 leads that were yet to be effectively processed or qualified. Additionally, they were receiving 60 – 100 daily inbound inquiries.
The team at NYBG wanted to clear through the backlog of leads to discover genuine appointment opportunities while defining a more effective approach to managing inbound inquiries and ultimately increasing conversion rates.