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Data and Analytics

Data is knowledge.

Knowledge is power.

Our team of data analytics specialists has the expertise to compile data quickly and efficiently, even from unlikely sources, using enhanced collection methods. With Harte Hanks DataView, our proprietary database of 240 million potential customers across 1,200 individual demographic attributes, as well as 323 million business contacts across 200 firmographic attributes, we can extend your potential customer base beyond current expectations.

Using data science and analytics to locate your best prospects and customers, we scrub and refine those records, providing you with high-quality, actionable solutions. We also identify compliance and privacy concerns and compile and catalog demographic, psychographic and interest attributes to ensure that your marketing efforts are well-targeted and effective.

Our team leverages predictive modeling to forecast customer behavior and trends, allowing us to provide insights that enable you to make informed business decisions. Additionally, we create a compelling brand story based on data analysis that resonates with your target audience, helping you to build lasting relationships with your customers.

We measure campaign results regularly to ensure alignment with your goals and identify areas for improvement. With our team’s expertise, you can rest assured that your data is in good hands, and you’ll receive actionable insights that can help take your business to the next level.

If you’re ready to get started, we invite you to contact us to schedule a consultation.

Core offerings

  • DataView
  • Audience identification and prioritization
  • Predictive modeling
  • Measurement framework
  • Performance dashboard
  • Data hygiene