Strategy

Imagine if customers would do what they say they would do.

What a wonderful world that would be. But customers’ attitudes and behaviors are often out of sync. At Harte Hanks we seek to understand why customers do what they do — the uncommon insight. Our charge is to unmask the interplay between behaviors and attitudes.

Our team consists of ethnographers, cultural anthropologists and human geographers. Social scientists in the pursuit of understanding the psychology of motivation.

Our methodologies are sometimes unconventional, but always effective.

Knowing what truly moves people can turn customers into advocates and advocates into apostles.

Core offerings

  • Harte Hanks Behavioral Index™
  • Marketing and CRM strategy
  • Channel and partnership marketing
  • Account-based marketing
  • Communications and content planning
  • Journey mapping