Harte Hanks Behavioral Index™

We may not be able to see into the future. But we can give you a pretty good idea of where it’s headed.

What if you knew in advance the effect that societal changes would have on people’s attitudes, habits and need states before they became “a trend”? Imagine the power of being able to readjust your brand strategies in advance of customer transformation.

The Harte Hanks Behavioral Index™ is a global initiative designed to uncover emerging drivers of human behavior. It can provide an early warning system to allow brands to get out in front of impending challenges and disruptions. Or point out opportunities looming on the horizon.

It is a prodigious undertaking that includes monitoring hundreds and thousands of global conversations, individual surveys and millions of semantical constructs. Through deep linguistic analysis, studying the emerging subtleties in language and expression, we can observe shifts in people’s emotional perspectives and behaviors.