Because whether you are a pharmaceutical manufacturer or healthcare provider, understanding patient behavior, how we view them as “whole people” both inside and outside their condition, determines patient choice and patient adherence. Understanding a patient’s motivation and decision-making architecture directly influences all outcomes.
At Harte Hanks Health, we’ve learned that success rests on getting to the very heart of your patient.
Patient support is as urgent as medical support.
Brand engagement in healthcare is likely to be a long, ongoing odyssey. Chronic engagements can last years or a lifetime. Even acute situations require ongoing patient support. Healthcare providers are constantly dealing with customer questions, clarification or complaints.