This is nothing new. By now you will have read countless blogs and white papers on the power of social media marketing for businesses. The long and short of it is this: social media is a very powerful and efficient way for businesses to reach their customers and find new prospects.
After all, studies show that 53% of buyers research online prior to purchasing, so why not help them out in the decision-making process?
And it's not only businesses who need to up their game—your sales teams can also reap the benefits of social media and become spokespeople for your business.
For digital sellers it's not just about contributing to the bottom line, it's about building relationships with prospects and becoming trusted sources of information and expertise.
To do this, you have to put yourself out there, be professional, update your social media profiles to illustrate your best skills and get active.
Not sure where to start? Check out this infographic and discover how you can improve your profile, increase interaction and build social media into your daily routine.
Want to know more? Find out How Global Tech Leader Increased New B2B Buyers by 286%.