Welcome to Featured, our publication in which we share the topics readers like you are most interested in each month.
What resonated most with our audience in July? Our infographic on accurate attribution grabbed some attention—check it out to see why fractional attribution is the most effective method to optimize budget spend and improve MROI.
Technology is always top of mind for the CMO, and our readers have been interested to check out what opportunity blockchain might bring to the marketing world in the near future. They’ve also been eager to explore some of the benefits of outsourcing your marketing database.
Finally, there has been some buzz around B2B marketing, including what B2B marketers can learn from Delta’s customer-centric strategy and how social listening can help with lead generation.
As always, I hope you find value in this month’s content. Please reach out if there’s anything specific you’d like us to feature next time.
Director, Content Marketing