Why Brands Need to ''Surround'' Customers with Coordinated Messaging

July 31, 2018


It is the essence of omnichannel marketing: surrounding customers with relevant, coordinated messaging across channels, in the right moments. Zach Nelson, VP of Marketing at Harte Hanks, explains the strategy he calls "The Surround."

Get more strategic insights from Zach in this post: 3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan.


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