Infographic: Why Fractional Attribution is the Best Way to Measure MROI

Blog Post
July 23, 2018
Fractional Attribution rooted in proven math and statistical techniques is a critical tool to improve and optimize the performance of an incredibly complex system of channels and media, both online and offline. Check out why top-performing CMOs are relying on fractional attribution to improve their marketing efforts—and their return on investment—in this infographic.


Want to dig deeper? Check out this post: How to Optimize Spend with Fractional Attribution.