Corporations are increasingly willing to connect their brands to social issues. Rather than be left behind, many companies are wondering whether they too should add a social dimension to their brand. While there are numerous risks, some of the key advantages include making the brand more human.
The purpose of this study is to demonstrate the value of Google Trends in conducting background research on social issues and their potential for inclusion in a branding strategy.
View or download the ebook to see how Google Trends can inform the creation of an effective branding strategy that includes some form of diversity messaging—while managing its inherent risks.