How to be Human with Your Content—Understand the Buyer's Journey

May 29, 2018

Content is still king, but only if it delivers value to those that engage with it. Nicole Bump, Director of Content Marketing at Harte Hanks, explains how to deliver this value by understanding the buyer's journey.

You might also want to check out Nicole's blog post: How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps