How B2B Marketers Need to Think About Personalization

April 05, 2018

For B2B marketers to be successful, they need to take personalization beyond a name in an email to consistently serving up contextual messaging that aligns with behavioral insights and the buyer's journey. 

Hear more of DeShelia's insights on B2B personalization in this post: 3 Ways to Improve B2B Lead Gen with Personalization