Content is Still King for B2B Marketers

April 05, 2018

DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.

Hear more of DeShelia's insights on B2B content in this post: 3 Ways to Improve B2B Lead Gen with Personalization