Why Storytelling is Important in B2B—and How to Get Started

March 29, 2018

Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.

Go a bit deeper into the how-to of good B2B storytelling in this post: The Ancient Art of Storytelling—in Modern B2B Marketing