We’re all aware of the many challenges facing the retail industry—but what piques our interest more than the challenges is all of the opportunity.
By getting to know customers more deeply and engaging them with valuable, human experiences, there is great opportunity for retail brands to stand apart from competition and secure a place in the new digital world.
But taking advantage of this opportunity will require a lot of new thinking—and retailers that want to succeed in the face of endless store closings need to be willing to explore beyond the traditional stores and shopping carts.
To that end, we’re excited to share these exclusive insights from John Deighton, Baker Foundation Professor of Business Administration, Harvard Business School, and Kimberly A. Whitler, Assistant Professor, University of Virginia, Darden School of Business, on the most important components of a successful retail strategy for 2018 and beyond.
View or download the ebook to hear what advice Deighton and Whitler have for retail marketers.