Regional Bank Cashes in on Contextual, Human Marketing

December 14, 2017


In the highly competitive banking industry, regional banks face enormous challenges without the benefit of huge marketing budgets and resources that national banks enjoy. To remain profitable in a highly-connected era, this regional bank realized they had to adapt to customer needs in more relevant ways—both quickly and cost effectively.

To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels, that leveraged smart personalization—and that helped to gain efficiencies while driving impact on the bottom line.