Decoding Customer Needs with the Buyer's Journey Framework

November 22, 2017
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Every interaction between a company and a customer needs to bring value. It must engage the customer properly based on what we know about them, where they’re at in their buyer’s journey and what are they looking for.

To do this, we must first understand the buyer's journey.

Buyer’s journey maps rooted in conventional wisdom can help companies achieve incremental improvements. But buyer’s journey research is the best means for achieving breakthrough results.

The Harte Hanks Buyer's Journey Framework TM quantifies the customer’s experience before, during, and after the purchase. It helps companies increase short-term sales and build profitable long-term customer relationships.

See how to achieve a clear, researched-based view of your buyer's journey—view or download the ebook.


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