Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine

August 17, 2017

A U.S.-based technology company was facing increased pressure from competitors stealing market share from their flagship product. Relying primarily on a marketing automation tool to deliver leads to reps, campaign performance was steadily declining. To protect and grow revenue, they needed to strengthen their marketing efforts to find new customers and drive cross sell revenue of more profitable product lines.