Retail Marketing in 2017: Approaches CMOs Need to Know
Jul 14, 2017, 15:44 PM
For years, retailers have been told that to compete in the new ecommerce world, they need to have a well-established omnichannel organization. The 2016 holiday season proves that the time has come—and it is not going away. Retailers that do not have a
solid omnichannel strategy that lets customers shop whenever and however they want to shop are going to be left in the dust. How do I know this? Let’s look at the evidence.