The MarTech Maturity Model
Jul 7, 2017, 15:44 PM
CMOs are automating multiple marketing functions at a growing rate. According to
Gartner: “CMO marketing tech spending is on track to exceed the CIO technology
spend.” The same report indicates that marketing technology budgets now surpass
advertising expenditures. These are shocking trends and reflect a sea change in
marketing, information technology, and business in general.