Modern Marketers: Overcoming Today’s Three Biggest Challenges to Growth
Apr 13, 2017, 15:44 PM
Being an effective marketer is one of the most challenging – yet rewarding – jobs today. It’s become almost a cliché to refer to marketing as being in a state of flux, but it’s true. New channels come and go, media consumption behaviors shift, but ultimately, modern marketers simply can’t be successful without a sound marketing strategy based on a rich understanding of their customer. Though that’s easier said than
done, isn’t it?