Online Retailer Attracts New Clients with Direct Mail

March 31, 2017

An online leader in luxury retail consignment earned $100M in its first year (2014), with plans to reach $1B by 2019. To fuel this ambitious growth, the company must continuously expand its membership of customers, who consign their high-end products for resale to other buyers.

To target these audiences and attract new consigners most effectively, the retailer developed a multichannel strategy that included digital advertising and direct mail enhanced by data analytics and list sourcing—ultimately reaching tens of thousands more customers monthly.