Earned media, custom content and the power of social

October 28, 2016

Trust is earned, not bought. From our newsfeeds to on-demand TV ad spots, we are being marketed to everywhere we look. In fact, it’s estimated that today’s consumers are bombarded with anywhere from 3,000 to 20,000 ads and marketing messages every day. This has led to an age of skepticism and wariness, forcing brands to work harder and more innovatively to gain the trust of their target audiences.